Snow Brewery puts head on beer sales
(Shanghai Daily)
Updated: 2006-10-09 10:17 The beer market is highly regional, however, analysts said.
In Shanghai, for instance, Japanese Suntory holds first place with more than
one-third of the market, according to an analyst at Business Information
Shanghai. CR Snow is still at the beginning of its efforts to tap the city's
beer drinkers, the analyst said.
CR Snow performed strongly in northern China as well as in Sichuan, Anhui and
Hubei provinces.
Last year, total beer production exceeded 30 billion liters in the mainland,
making the mainland the world's biggest brewer for a fourth straight year.
Consumption is increasing at an average 6 percent annually.
In the next 10 years China's mainland will contribute 50 percent of the
growth in the world's beer market.
Overseas brewers have been actively courting the market. SAB Miller owns 49
percent of CR Snow, with Hong Kong-based China Resources holding the rest.
American Anheuser-Busch Co owns a 27 percent stake in Qingdao-based Tsingtao
Brewery Co. Belgium based InBev acquired Chinese Fujian Sedrin Brewery Co Ltd in
June for 5.9 billion yuan (746 million U.S. dollars).
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