Everybody turns to search engines
(Xinhua)Updated: 2006-12-01 14:25
Yahoo lost its second place to Google which now has a 26.9 percent market
share, 4 percentage points higher than 2004.
To reverse its slipping
performance, Yahoo is trying to enhance IT capacity and pushing forward
cooperation with media groups in efforts to provide better and quicker search
results.
Google, on the other hand, has a merger and acquisition strategy. It is
hunting for companies who can help it expand its market presence.
The
search engine business can be highly profitable. Hou Tao, deputy director of I
Search, said the search engine business can make profits from advertising and by
getting commission or payments from enterprises.
The revenue of search
engine operators reached 1.04 billion yuan in 2005, accounting for 24 percent of
total Internet revenues and 20 times more than the 2001
figure.
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