Focus Media to get Net ad firm
By Wang Xing (China Daily)Updated: 2007-03-02 09:43
China's largest outdoor media group, Focus Media, yesterday said it will acquire Internet advertising service company Allyes Information Technology for $300 million in cash and stock in an effort to forge an empire covering outdoor, indoor, mobile and Internet advertising.
Under the terms of the deal, which is expected to come through this month, Focus Media will pay $70 million in cash and $155 million in stock to Allyes.
Allyes, which was established in 1998, will also receive an additional payment of up to $75 million in stock if it meets certain earnings targets from this April to March 2008.
Allyes's CEO David Zhu has signed an employment agreement with Focus Media and will remain in his position.
"This acquisition is strategically important to Focus Media. It extends our lifestyle media platform to one of the fastest-growing media segments in China - the Internet - reaching the high-end urban consumers," said Focus's CEO Jason Jiang, who was reported to have owned shares in Allyes.
Focus Media, which runs flat-screen TVs displaying ads in stores, offices and
apartment buildings, has been expanding since last year through several
acquisitions to run ads in elevators and cinemas and on outdoor electronic
billboards and cellphones.
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