Changyu sets higher standard
By Lao Ju (China Daily)Updated: 2007-03-13 09:37
Changyu has also attached great importance to developing high-end wine
products in the past three years.
"We have built a large grape farm of
more than 5,000 hectares, which has provided high-quality grapes to ensure the
development of high-end wine," Sun said.
Last year, Changyu set up an ice
wine plant in Northeast China's Jilin Province, becoming China's only producer
of high-end ice wine.
Besides grape farms, Changyu also attaches great
importance to the introduction of state-of-the-art technology and
facilities.
"We have continued to meet China's wine producing standard
and introduced key technology and facilities from other countries. So we are now
in a position to keep up with those leading international wine producers in
terms of technology and facilities," said Sun.
According to Sun, Changyu
has invested nearly 300 million yuan in upgrading technology and facilities
since the 1990s.
At present, Changyu has set up a State-level wine
technology center and developed a wine technology research team.
To
sustain its rapid growth in the domestic and overseas markets, Changyu will also
focus on diversifying its wine products, Sun said.
The company currently
has more than 120 varieties of wine to meet the demands of diverse
customers.
"We will also expand our sales network in the domestic and
overseas markets," Sun said.
So far, Changyu wine has entered more than 500
Chinese cities and over 40 countries and regions, according to the company's
president.
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