Dell centers to extend reach
By Wang Xing (China Daily)Updated: 2007-03-22 09:13
The world's second-biggest PC maker Dell Inc said yesterday it plans to open more customer experience centers in China to tap the country's emerging consumer market.
"We plan to open at least two to three customer experience centers in the following quarters," said Alex Yung, general manager of Home and Small Business at Dell Asia-Pacific.
 A Dell customer experience center in Zhengzhou, Henan Province.[newsphoto]  |
The centers would show Dell products, but customers would not be able to purchase computers or notebooks from them directly, said Yung. But he did not rule out the possibility of the centers becoming retail outlets in the future.
"Currently, 80 percent of our revenue comes from phone call orders, and more than 10 percent from online orders," Yung said. "We plan to introduce our products to more low-end consumers in China through customer experience centers and attract them to purchase our products via our traditional sales channels."
From 2000 to the first half of 2005, Dell has seen robust business growth in
China due to its sales in the corporate and high-end consumer market in China's
big cities such as Beijing, Shanghai and Guangzhou.
| 1 | 2 |  |
(For more biz stories, please visit Industry Updates)