日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Companies

Honav pins success on Olympic badges

By Huang Ying (China Daily) Updated: 2012-06-27 11:14

Exclusive supplier offers 2,012 designs with strong local flavor

The growth of Beijing Huajiang Culture Development Co Ltd, also known as Honav, is inextricably linked with the Olympics.

Established in 2003, Honav is a company that combines research, design, manufacturing and retail on an international scale.

It rose to fame in the industry with its souvenir of the Bird's Nest, which was produced from the leftover steel from the construction of the main stadium of the Beijing 2008 Olympics.

This was just the beginning of Honav's successful relationship with the world's biggest sports event. In 2008, after beating 42 competitors, the Beijing-based cultural and creative enterprise won the exclusive license to make badges for the 2012 London Olympic Games.

The right to produce and sell badges for the Olympics is usually shared, but Honav gained the exclusive license to produce and retail the badges thanks to its unique understanding of the London Olympics and its creative designs.

In order to give its badges' designs more of a local feel, Honav designers were sent to London to experience life there. Some stayed for several months, with some living in the city for more than a year.

Finally, 2,012 badge designs were recognized by the London Organising Committee of the Olympic Games and Paralympic Games, including the landmarks of the 33 London boroughs, a traditional English breakfast and Wellington boots.

The London Olympic badges began to be sold in Beijing in August, and in addition, all licensed products for the upcoming Olympic Games, including key chains and mascots will be sold in China.

"This is the first time for a large-scale sale of Olympic licensed products in a market outside the host country and where the International Olympic Committee is headquartered," said Honav President Chen Shaoshu.

In terms of the sales of the badges, Ruan Wei, a researcher at the Institute for Cultural Industries at Peking University, who specializes in sports industry marketing, said that the sales of London Olympic badges in China will be poorer than in London, because local people will develop more cultural and emotional connections with the souvenirs.

Honav's success in the overseas market provides a good example for Chinese cultural companies, especially as the central government is encouraging domestic cultural enterprises' expansion in the global market.

"The primary difficulty that a Chinese cultural enterprise has to overcome when launching an overseas expansion is a failure to understand the local market," said Xiao Yongliang, executive director of the Institute of Cultural and Creative Industry at Beijing Normal University.

Similar companies in China could learn from the measures Honav has taken to establish its brand, Xiao said.

huangying@chinadaily.com.cn

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 男人天堂网av | 国产精品a级 | 国产视频资源 | 羞羞网站免费 | 欧美一区成人 | 手机看片国产精品 | 国产suv精品一区二区6 | 国产精品自产拍 | 激情中文网 | 亚日韩| 国产欧美日韩一区 | 高清日韩 | 九九精品在线播放 | 国产精品成人一区二区网站软件 | 亚洲黄色成人网 | 国产一级片a | 成人手机在线免费视频 | 婷婷丁香色| 亚洲精品在线免费播放 | 一区二区三区中文字幕 | 国产精品一区二 | 狠狠淫| 神马久久久久久久久久 | 成年黄色片 | 久久av一区二区三区亚洲 | 色伊人影院 | 久久国产一区二区 | 国产影视一区二区 | 成年人免费网站视频 | 国产毛片视频 | 欧美一级黑人 | 超碰精品在线观看 | www成人 | 中文字幕中出 | 国产真实乱偷精品视频 | 国产精品久久久久久久久久妞妞 | 天天狠狠干| 亚洲高清中文字幕 | 日本美女bbw | 免费亚洲婷婷 | 久久成人一区二区 |