日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

chinadaily.com.cn
left corner left corner
China Daily Website

Olympic fever boosts fitness clubs' business

Updated: 2012-08-07 12:47
By Zheng Xin ( China Daily)

As China continues to rack up gold medals in London, Beijing's fitness centers are also enjoying golden times.

Gyms across the capital have seen a spike in new members, with many residents inspired to get in shape by Olympic heroes such as badminton ace Lin Dan.

"Although the summer is a traditional peak season for fitness clubs, the number of new members in July was higher than last year," said Zhang Wei, who works in membership registration for Hosa Fitness in the Chaoyang district of Beijing. The fitness club has 86 centers nationwide, including Shanghai and Chengdu.

"Many people step into the fitness centers for a toned figure, thanks to the inspiring six-pack abs and toned figures of the athletes in the London Games," he said.

However, the marketing department of another fitness club in the capital, Tera Wellness Club, said it witnessed a year-on-year increase of new members of less than 10 percent in July.

Gao Feng, a salesman at Hosa, said he signs up most new members in spring, but added the sales performance last month was "impressive". According to the club, women account for more than half of the gym's members. Most of the women are in their 20s, 30s and 40s.

The enthusiasm of the new recruits, partly inspired by the Games, also provided inspiration for the clubs' marketing departments.

In addition to the annual membership dues during the Olympics, clubs across Beijing also come up with various promotions to attract customers.

"For those who came to register for a year, we give away film tickets, the amount of which was the number of gold medals the Chinese athletes won the day before," Zhang said.

Tera Wellness Club also gives out gifts such as T-shirts, sneakers and sports bottles.

The clubs also serve as a place for networking with like-minded people.

Many members came after work for a jog on the treadmill while watching the Games, said a marketing officer who gave her name as Wu at Nirvana Fitness and Spa, a high-end gym chain.

Jia Nan, 27, a Beijing resident, comes to the gym with his wife when time allows, to keep fit after his wedding.

"I used to play soccer during college, but after I started working and got married less than two years ago, I have had fewer chances of doing it, so I choose to go to the gym to keep fit," he said.

"We watch the Games live while lifting or exercising and talk it over with each other," he said.

"Some choose to watch the Games while walking and jogging," Wu at Nirvana said. "That's also the spirit of the Games."

The increasing membership at the gym and growing popularity of the fitness clubs is not a short-term effect of the London Games alone, said Zhang at Hosa. He believes the fitness craze will keep its momentum and bring considerable prospects to the business.

According to the marketing department of Hosa, to welcome the upcoming National Fitness Day on Aug 8, it will also come up with various promotion activities like free experience and lottery draws.

Sports events can always spark enthusiasm for fitness among the public, and it is necessary to seize the opportunity of the Olympics, as well as the National Games next year in Shenyang, Liaoning province, to further encourage more of the public to exercise, he said.

zhengxin@chinadaily.com.cn

...

...
...
主站蜘蛛池模板: 成人免费网站 | 超碰777 | 超碰97人人在线 | 日本成人一区二区 | 久久九九国产精品 | 亚洲自拍色图 | 中文字幕18 | 不卡av网 | 神马影院一区二区 | 欧美不卡视频 | 一级欧美一级日韩片 | 日韩福利在线 | 三级av在线 | 北条麻妃青青久久 | 久久黄色小视频 | 日本精品久久久久久 | 午夜爱爱毛片xxxx视频免费看 | 久久不卡影院 | 国产欧美日韩在线 | 亚洲一区二区三区中文字幕 | www.xxxx国产 | 欧美日本成人 | 亚洲色图18p| 国产高清一区 | 在线观看av资源 | 日本一级片在线播放 | 国产天堂在线观看 | 国产婷婷色| 国产一区二区三区免费观看 | 亚欧洲精品视频 | 国产特级淫片免费看 | 久久视频免费观看 | 你懂的在线观看视频 | 香蕉视频免费看 | 麻豆久久久久久 | 91成年视频 | 韩日精品在线 | 一级片在线 | 激情小视频在线观看 | 久久婷综合 | 在线观看免费视频黄 |