日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

chinadaily.com.cn
left corner left corner
China Daily Website

KFC vows to pursue expansion in smaller markets

Updated: 2012-09-27 09:58
By Li Woke in Dalian, Liaoning province ( China Daily)

KFC vows to pursue expansion in smaller markets

KFC Corp, the largest foreign fast-food chain in China, said it will accelerate its expansion in smaller cities despite the global economic slowdown.

"KFC will open more than 500 restaurants each year in the future, compared with 400 annually over the past two years," said Mark Chu, president and chief operating officer of Yum Brands' China Division.

"In addition to the first- and second-tier cities, there is broader room for development in the fourth- and fifth-tier cities."

Earlier this year, KFC's parent company, Yum Brands, signed an agreement with Suning Appliance Co Ltd in which Yum agreed to open 150 restaurants, including KFCs and Pizza Huts, in Suning stores over the next five years.

KFC entered the Chinese mainland market in 1987. It had 400 restaurants in 2000.

Four years later, the figure had jumped to 1,000, and it went to 3,000 restaurants in 2010. It now has 4,000 restaurants across the mainland.

KFC vows to pursue expansion in smaller markets

A?woman feeds her child in front of a KFC restaurant in Xuchang, Henan province,?July 9, 2012. [Geng Guoqing/Asianewsphoto] 

?

"KFC's system and management model have provided the best possible way to ensure each KFC restaurant has the same quality. Even though the economic environment has brought considerable pressure, KFC has maintained growth momentum," Chu said.

KFC's biggest rival, McDonald's Corp, the world's biggest restaurant chain, said it plans to open 225 to 250 outlets in China this year, after promising last year to increase its investment by 50 percent.

McDonald's, which entered the Chinese mainland in 1990, has more than 1,500 stores on the Chinese mainland. It aims to expand its China network to more than 2,000 outlets by 2013.

According to Euromonitor International, Yum led the market with a 40 percent share, compared with 16 percent for McDonald's.

"Many problems lie in the way of the fast expansion of the catering industry," said Su Qiucheng, president of the China Cuisine Association.

"These include the lack of specifications in the supply of raw materials, the lack of standards for kitchen jobs, the lack of logistics and distribution outlets, fragile franchisee management, and vague brand development strategies, which Western fast-food giants have already established," Su said.

Guo Geping, president of the China Chain Store and Franchise Association, added: "After putting every aspect under good control, such as talent, supply chain and quality control, chain-store enterprises can see an explosive growth. Since the foundation has been set up, each store is a training base for the enterprise. So, the bigger the store numbers, the faster it develops."

liwoke@chinadaily.com.cn

 
 
...
...
...
主站蜘蛛池模板: 一级aaa毛片 | 一区二区中文字幕 | 成人久久精品 | 亚洲精品福利视频 | 国产免费资源 | 91麻豆精品国产91久久综合 | 成人三级小说 | 在线观看亚洲网站 | 色午夜av | 午夜国产小视频 | 欧美日韩一区精品 | 国产精品视频在线观看 | 在线观看日本中文字幕 | 国产精品视频导航 | 六月丁香婷婷网 | 亚洲视频精选 | 欧美超碰在线 | 日韩一区二区视频 | 国产视频自拍一区 | 视色,视色影院,视色影库,视色网 | 青青草国产 | 国产黄色免费观看 | 日本不卡影院 | 青青草影视 | 亚洲色图欧美另类 | 久久精品在线观看 | 精品免费久久 | 久久窝窝 | 激情97| 国产精品毛片一区二区三区 | 日本天堂在线 | 久久久噜噜噜久久久 | 欧美三级一级 | 日韩一区二区三区在线视频 | 国产黄色片在线免费观看 | 久久男女视频 | 亚洲成人二区 | 亚洲综合免费视频 | 亚洲一区二区三区欧美 | 国产精品久久久久久久久免费 | 中文字幕日日夜夜 |