Chinese companies eye new markets to stay Buoyant as European economies contract

As the European Union has lowered expectations for its economy, China's trade relationship with its largest trading partner looks gloomy for the rest of this year, and all of next, analysts say.

Although China's overall export performance in October turned out to be better than expected, the figures related to the EU were disappointing.

An employee in the workshop of a textile company in Shaoxing, Zhejiang province. Some textile companies in Shaoxing are retreating from European markets. [Photo/China Daily]

China's total exports last month were $175.57 billion, 11.6 percent higher year-on-year compared with September's 9.9 percent year-on-year growth.

However, bilateral trade between China and the EU continued to drop by 5.5 percent from a year earlier to $41.99 billion in October. The decrease was 3 percent year-on-year for bilateral trade in the first 10 months of this year.

In October, exports to the EU fell 8 percent year-on-year to $26.43 billion, while imports fell 0.8 percent to $15.57 billion.

The European Commission issued its autumn economic outlook on Nov 7, describing the region's economy as "sailing through rough waters". The report forecasts that the EU will have an annual GDP growth of 0.5 percent in 2013. In the May report, it had predicted growth of 1.3 percent next year.

Worse, the German economy, which was relatively robust during the EU debt crisis, is expected to have slowed further in the second half of 2012.

The European Commission report estimates that Germany will have annual GDP growth of 0.8 percent in 2012 and 2013. It had previously predicted 1 percent for this year and 1.4 percent for 2013.

In the first 10 months of this year, China's exports to Germany fell 9.1 percent year-on-year to $57.77 billion, and imports fell by 0.3 percent to $76.43 billion.

Feng Zhongping, an expert in European studies at the China Institutes of Contemporary International Relations, says this suggests that a long period of recovery from the financial crisis.

"The performance of Germany, the largest economy in Europe, reflects that uncertainty still weighs on the economy of the EU as a whole," he says.

"The EU's expectation of its economy will largely affect the business confidence of Chinese exporters, which may lead them to turn to other markets."

Shou Lumin, deputy director of the construction and management committee of China Textile City in Shaoxing, East China's Zhejiang province, the country's largest textile industry cluster, says its member companies are making more efforts to expand in markets such as Russia, Southeast Asia and the Middle East.

"The European economy is not good, and demand from European markets is falling, so why should we stick to that?" she asks. "There are larger business opportunities in the emerging markets." Shou says many textile companies in Shaoxing are retreating from European markets.

"It is not that they don't want to do business in European markets," she says. "The uncertainty with the European economy and shrinking demand scares them."

Yu Qi, sales manager at Shaoxing Qingwu Textile, says the company is looking to markets other than Europe.

"We used to focus on the Italian market, and everybody can see what the Italian economy is like now. The risks are too high for us to remain in that market," Yu says.