日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Companies

L'Oreal's alluring number: 1 billion

By Yao Jing (China Daily) Updated: 2012-11-23 15:39

In 2004, L'Oreal bought the highly successful local brand Yue-Sai, founded 20 years earlier by the Chinese-American TV celebrity Yue-Sai Kan, and it has been reaping the rewards ever since.

In September a new Yue-Sai product, Cordyceps Rejuvenate, containing a highly prized fungal ingredient said to help combat the first signs of aging, went on the market.

L'Oreal has also discerned a wider public acceptance of the benefits of Chinese traditional medicine, and is exploiting that.

"We work with labs to see what ingredients from Chinese medicine are really effective on the skin," Perakis-Valat says. "Yue-Sai has experience of over 20 years of dedicated and in-depth study of Chinese skin fundamentals, and we are very satisfied with the performance of the brand."

The company also attributes its achievements in China to the talent of its Chinese staff. Of its 3,000 employees in the country, less than 1 percent are foreigners, the company says.

"The future of our success relies on products and people. Besides providing quality and diverse products, we are very focused on recruiting and developing great Chinese people, training them, sending them abroad, etc," Perakis-Valat says.

L'Oreal's presence in China includes two manufacturing plants, a management development center for talent development, an Asian-Pacific Operation Division and a research and innovation center dedicated to understanding and serving the needs of Chinese and Asian consumers.

Last year, the company announced it was investing 200 million yuan to turn its plant in Yichang, Hubei province, into the group's largest make-up production center in Asia. At the same time, it created a consumer care center in Shanghai, the first of its kind in the industry, to upgrade consumer service.

In a way, those developments reflect the sea change in China since L'Oreal first arrived in the country 14 years ago. At that time, seeing a woman with makeup was a rarity. L'Oreal built its business in the country by convincing women of the need to do more than just hydrate their skin, and these days even men are getting into the act.

But as L'Oreal toils away to attract those one billion consumers worldwide, Perakis-Valat insists the work must go on.

"We have to cope with the pace and understand the changes, and then, being very fast in coming up with solutions to fill these needs."

yaojing@chinadaily.com.cn

 

Previous Page 1 2 3 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国产一区二区三区日韩 | 婷婷丁香五 | 亚洲女优av | 亚洲国产毛片 | 亚洲欧美日韩在线播放 | 亚洲国产精品久久久 | 日本色一区 | 黄色a级片在线观看 | 亚洲天天干 | 欧美在线你懂的 | 成人精品在线观看 | 在线色站 | 欧美在线综合 | 91久久精品日日躁夜夜躁国产 | 免费亚洲精品 | 中文字幕第27页 | 一级片久久 | av在线官网| 成年人网站在线免费观看 | 日韩一区二区三区免费观看 | 日韩中文字幕第一页 | 波多野结衣中文字幕一区二区 | 永久av免费网站 | www.四虎在线观看 | 亚洲一在线| 国产97色 | 夜夜狠狠擅视频 | 一级黄色免费网站 | 青娱乐成人 | 久久天天操 | 精品欧美乱码久久久久久 | 亚洲五月综合 | 久久av一区 | 五月婷婷深深爱 | 久草不卡 | 午夜精品福利一区二区 | 国产伦精品一区二区三区千人斩 | 91激情网| aaa在线免费观看 | 青青草97国产精品麻豆 | 精品中文字幕在线 |