日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Cosmetics giants confident

L'Oreal's alluring number: 1 billion

By Yao Jing (China Daily) Updated: 2012-11-23 15:39

In 2004, L'Oreal bought the highly successful local brand Yue-Sai, founded 20 years earlier by the Chinese-American TV celebrity Yue-Sai Kan, and it has been reaping the rewards ever since.

In September a new Yue-Sai product, Cordyceps Rejuvenate, containing a highly prized fungal ingredient said to help combat the first signs of aging, went on the market.

L'Oreal has also discerned a wider public acceptance of the benefits of Chinese traditional medicine, and is exploiting that.

"We work with labs to see what ingredients from Chinese medicine are really effective on the skin," Perakis-Valat says. "Yue-Sai has experience of over 20 years of dedicated and in-depth study of Chinese skin fundamentals, and we are very satisfied with the performance of the brand."

The company also attributes its achievements in China to the talent of its Chinese staff. Of its 3,000 employees in the country, less than 1 percent are foreigners, the company says.

"The future of our success relies on products and people. Besides providing quality and diverse products, we are very focused on recruiting and developing great Chinese people, training them, sending them abroad, etc," Perakis-Valat says.

L'Oreal's presence in China includes two manufacturing plants, a management development center for talent development, an Asian-Pacific Operation Division and a research and innovation center dedicated to understanding and serving the needs of Chinese and Asian consumers.

Last year, the company announced it was investing 200 million yuan to turn its plant in Yichang, Hubei province, into the group's largest make-up production center in Asia. At the same time, it created a consumer care center in Shanghai, the first of its kind in the industry, to upgrade consumer service.

In a way, those developments reflect the sea change in China since L'Oreal first arrived in the country 14 years ago. At that time, seeing a woman with makeup was a rarity. L'Oreal built its business in the country by convincing women of the need to do more than just hydrate their skin, and these days even men are getting into the act.

But as L'Oreal toils away to attract those one billion consumers worldwide, Perakis-Valat insists the work must go on.

"We have to cope with the pace and understand the changes, and then, being very fast in coming up with solutions to fill these needs."

yaojing@chinadaily.com.cn

 

Previous Page 1 2 3 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 成人午夜免费在线观看 | 一区二区三区视频免费在线观看 | 久热操| 国产精品视频一区二区三区不卡 | 欧美精品午夜 | 成人首页 | 日韩欧美小说 | 五月天婷婷激情网 | 久久成人国产 | 超碰人人人人人 | 国产视频在线观看免费 | a视频在线观看 | 日韩黄色片子 | av网址在线看 | 99er这里只有精品 | 亚洲天堂视频网 | 亚洲天堂精品一区 | www欧美视频| 不卡视频一区二区 | 天堂在线中文 | 狠狠干夜夜干 | 伊人伊人| 24小时日本在线www免费的 | 欧美精品一区二 | 日本色一区 | 免费视频中文字幕 | 色超碰 | aaaa毛片| 午夜视频| 国产剧情在线 | 亚洲一级免费视频 | 欧美一级黑人 | 男人阁久久 | 日韩欧美一区二区三区四区 | 神马久久久久久 | 成人免费视频国产在线观看 | 成年人视频免费在线观看 | 97国产| 日韩毛片网站 | 日韩一区二区在线免费观看 | 美日韩视频 |