Besides foreign agencies working in China like Nurnberg, several local ones have been making efforts.

Guo Jingming, a star writer for teens, is building a literary kingdom by representing and guiding younger writers with his Zuibook company.

Guo was praised by Chen Liming, president of Beijing Genuine and Profound Culture Development Corp, who has been offering literary agent-like services to top Chinese writers including Mo and Mai Jia, known for his spy and detective novels.

Chen told China Daily on Friday that he is trying to innovate with the existing modes of literary agents in foreign countries to build a new one that suits the Chinese market, and its urge to go global.

"We'd be a powerful organization with more than 10 teams of professional agents for different types of writers with a combination of services in editing, copyright trades, production development and all," Chen said, "just as the VIP sections in the big banks".

Chen said a big block in front of him is the lack of talent.

In this respect, Yilin's Liu suggests government support in the budding period of literary agents.

To that end, Jia Huili, an official with the General Administration of Press and Publication, said that the administration is planning and pushing ahead with a project that involves top Chinese publishers to represent and promote 20 top writers from home and abroad with custom-made services.

meijia@chinadaily.com.cn