The report also said China's super-rich prefer private tour groups and longer journeys.

Zhao Xijun, a 39-year-old businessman from Shanghai, said: "I've cut the number of annual family trips from four to two but the total length of the vocations has remained the same, at about two months. I want to stay in the same place longer to experience local life and to better relax from the daily routine."

The family's traveling expenses, including flights and accommodation, are about 500,000 yuan ($81,000) a year, according to Zhao.

About 43 percent of wealthy Chinese spend more than $5,000 per trip, excluding flights, with 11 percent of them spending an average of $10,000, the report states.

Hua Li, marketing director of HH Travel, a high-end luxury travel agent, said the average spending on travel by the company's clients last year was about 100,000 yuan each despite the country's high-end travel market still being in its infancy.

Wang Ying and Yu Ran contributed to this story.