To gain a bigger slice of the expanding culture industry, Jiang said that Poly Culture is considering tapping the overseas market further and is awaiting approval for an IPO this or next year.

In terms of exploring the international market, Poly Culture is considering conducting more exchanges, conducting some mergers and acquisitions overseas, and expanding its auction business into the international arena.

Taking performance as its core business, Poly Culture not only operates and organizes national and even international tours of outstanding domestic projects, but also actively imports excellent international cultural projects to China such as the London Philharmonic Orchestra, London Symphony Orchestra concert, and musicals including Mamma Mia, Cats, and Notre-Dame de Paris.

Poly Culture is also engaged in auctions and sales of artwork, with an emphasis on auctions of Chinese antiques, ancient and contemporary Chinese paintings, calligraphy and artworks, and antique identification, restoration and exhibitions.

Last year, Poly Auction (Hong Kong) Limited was set up and became one of the most active auctioneers in Hong Kong and throughout the Asia-Pacific region.

"Our Hong Kong auction company offers a good platform for us to tap the overseas auction market. Based on this, we will keep on our selecting strategies and keep improving and developing our business, establishing and consolidating our role as an internationally oriented company," said Jiang.