BEIJING -- China's press and publication watchdog on Friday vowed to forge ahead with the market-oriented reorganization of state-run press and publication entities.

Jiang Jianguo, deputy director of the State General Administration of Press, Publication, Radio, Film and Television, made the vow during a Friday meeting.

The official urged authorities to rapidly transform government-sponsored non-political newspapers and periodicals into commercial enterprises.

He said all state-run, for-profit press and publication entities will be transformed into enterprises.

The official said civil capital should be encouraged to run small- and micro-size press and publication service firms.

China started restructuring its government-funded press and publication organizations in different phases after central authorities called for deepening cultural system reform in 2005.

By introducing a modern corporate system to the organizations, the move is intended to stimulate their creativity and improve their competitiveness.