日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Make me your Homepage
left corner left corner
China Daily Website

Evergrande's liquid assets

Updated: 2013-11-12 10:03
By Shi Jing in Shanghai ( China Daily)

As fans cheered Guangzhou Evergrande's victory in the Asian Football Confederation's Champions League in Tianhe Stadium on Saturday, some members of the audience couldn't help shifting their gaze from the celebrations to a giant plastic bottle with the logo "Evergrande Spring".

The big beverage symbolized a move by Guangzhou-based Evergrande Real Estate Group Ltd into the bottled water market, as it seeks to broaden its business portfolios, which spans the property, hotel and cultural sectors.

During a news conference on Sunday, Pan Yongzhuo, chairman of Evergrande Spring Group Co, said that two waterworks in North China's Jilin province will go into operation this year. One will have an annual capacity of 400,000 tons of water, the other twice that much.

The combined annual capacity is to reach 10 million tons in three years.

Evergrande's liquid assets

Guangzhou Evergrande players celebrate on Saturday after winning the Asian Football Confederation's Champions League in Guangzhou, Guangdong province. The real estate group took the opportunity for a high-profile launch of its bottled water business, Evergrande Spring.[Photo/China Daily] 

A 350-milliliter bottle of Evergrande Spring will cost 3.8 yuan (62 US cents), slightly more than water from Nongfu Spring Co Ltd or Hangzhou Wahaha Group Co Ltd, but still a lot cheaper than the 8.4 yuan charged for 330 ml of Tibet Spring 5100, produced by Tibet Glacier MW Co Ltd.

Evergrande's presence in the property market will help with the distribution of the bottled water. Media reports have said previously that Evergrande plans to invest some 10 billion yuan in the water business in the coming three to five years.

According to market research firm Euromonitor International, the Chinese bottled water market has grown steadily in recent years.

Wahaha has held the lion's share in the past four years, accounting for 13.1 percent of the market share last year. Ting Hsin International Group was next, with 12 percent.

It's too soon to say whether Evergrande will succeed in its new business, but it's getting a lot of praise for its "football marketing".

Building on its brand name, Evergrande outshone its competitors in the real estate market in the first three quarters of the year, selling 11.05 million square meters of property, according to China Real Estate Information Corp's research center.

Over a slightly longer period - 10 months - Evergrande's revenue totaled 91.27 billion yuan, up 25.3 percent year-on-year.

The group's renown has helped increase Chairman Xu Jiayin's personal wealth. He was 13th on this year's Forbes China Rich List, with personal assets of 32.9 billion yuan, up from 30.8 billion yuan last year.

It's also premature to speculate on whether others will copy Evergrande's football marketing strategy. Ye Hui, a reporter for the newspaper Titan Sports, has been following the Evergrande Club since 2006.

He agreed that hefty investment in the team is to some extent a reason for its success. But it's the way the club is managed that sets it apart.

"Evergrande has invested about 1.5 billion yuan in the club within the past three years. But the value of the advertising connected with the team, and that added to the brand, is worth way more than the 1.5 billion yuan," he said.

David Ye, partner and vice-president for greater China at Roland Berger, agreed that Evergrande has achieved another success in terms of event marketing.

"By investing in football clubs, property developers can earn other profits. It's like building up a smooth relationship with the local government."

 

 
 
...
主站蜘蛛池模板: 成人网址在线观看 | 亚洲免费观看视频 | 久热精品在线视频 | 噜噜噜在线视频 | 无码少妇一区二区三区 | 国产成人精品网站 | 伊人青草 | av爱色| 国产成人精品一区二三区 | 亚洲男人天堂网 | 日韩美女在线 | 成人免费在线视频网站 | 91网站在线观看视频 | av黄网| 开心激情五月网 | 成人欧美一区二区三区在线观看 | 天天操天天爱天天干 | 久久2018| 久久午夜国产 | 在线观看av资源 | 国产免费看黄 | 久热中文| 国产视频日韩 | 天天综合天天做 | 亚洲二区在线观看 | 影音先锋三级 | h片在线免费看 | 色婷婷a | 蜜桃av噜噜一区二区三区麻豆 | 国产又色又爽又黄又免费 | 日韩在线色| 欧美日一区二区三区 | 天堂俺去俺来也www久久婷婷 | 糖心vlog在线免费观看 | 成人久久久久久久 | 久久久久久久久久免费 | 九九热在线精品视频 | 日韩精品导航 | 免费视频一区二区 | 日韩不卡中文字幕 | 久久久久久久国产 |