The province has logged new H7N9 cases for 16 consecutive days.

Officials from the disease prevention and control department said contact with live poultry and exposure in live markets are the major ways the virus's spread.

In Zhejiang's next-door neighbor, Shanghai, similar measures are planned during the Spring Festival holidays and beyond.

The city has reported three new cases of H7N9 bird flu since Monday, including two deaths: that of a 31-year-old doctor and a 77-year-old farmer.

The city has reported a total of eight cases so far this year.

According to the municipal government, live poultry markets will be closed from Jan 31 to April 30.

China is set to celebrate one of its most important holidays, Spring Festival, starting next week. To usher in the Lunar New Year, Chinese residents traditionally dine on freshly butchered poultry during the holiday season, which usually lasts several weeks.

"Newly butchered chicken and ducks are the irreplaceable dishes at the family feast each year," said a woman surnamed Yang.

"To prohibit the live poultry trade makes me feel uneasy. But it's understandable - after all, health and safety are the main thing."

Medical experts say that so far, H7N9 bird flu cases have been scattered and there is no evidence to believe that the virus can be spread from person to person.

Experts also suggest that people be vigilant about hygiene and avoid contact with live poultry.