日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Companies

French sports firm eyes bigger field in China

By Xu Jingxi in Guangzhou (chinadaily.com.cn) Updated: 2014-09-19 18:20

Decathlon, France's No 1 sports retailer, best known for its low-price strategy is looking to expand its influence in China despite rising labor costs in the country, vice-president of Decathlon China told China Daily on Thrusday.

The French sports goods chain is looking to increase its presence in China to at least 150 stores by 2015 and 500 stores by 2018, said Jean-Francois Mace, vice-president of Decathlon China and director of its South China business.

"China is a huge market and a growing population of people are getting richer. We can see a bigger middle class. When people get richer, they take more care about their health. Health means sports so the sports market is growing in China,"Mace told China Daily.

However, Mace said that Decathlon is not only targeting middle class.

"From the beginning, we don't want to sell only to rich people; we want everybody to be able to practice sports,"said Mace. "Our strategy is to decrease the prices. We can afford it by selling more pieces."

According to Mace, 48 percent of Decathlon's global production is made in China, but he emphasized that he is "not worried"about the rising labor costs.

"The labor cost is rising, but at the same time people have higher salary which means they have more money to do sports,"he said. "Decathlon values long-term partnerships with our Chinese suppliers. Maybe we will have less but bigger partners.”

Mace said that Decathlon will stick to its low-pricing policy, something that he says he believes is the French sports brand's "weapon"for the second and third-tier cities and even fourth and fith-tier cities.

"Besides first-tier cities, we are opening stores in second-and third-tier and even four-and five-tier cities. We keep decreasing our prices and it is our reply for the market in four-and five-tier cities. I believe it is the right ‘weapon' to enter these cities,"he said.

Founded in 1976, Decathlon opened its first store on the Chinese mainland in Shanghai in 2003. From there, it expanded into the country's other regions.

As the director of Decathlon's South China business, Mace revealed that the retailer is going to open its first store in Jiangmen, Guangdong province, very soon and its first store in Huizhou, Guangdong, in 2016.

Decathlon's expansion in China brings along with it a recruitment drive. Mace says the company is going to recruit 6,000 new employees for retail positions by 2018.

Mace says Decathlon is the third biggest sports retailer in China.

Decathlon, along with EDF, France's No 1 electricity supplier, and Valeo, France's No 1 automotive equipment manufacturer, partnered with the French Chamber of Commerce and Industry in China and the French Embassy in China in hosting a French talent competition geared towards Chinese students earlier this year.

The competition aimed at bridging Chinese college grads with various French businesses associated with the French Chamber of Commerce and Industry in China.

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 精品中文字幕在线 | 久久久久久穴 | 岛国片在线免费观看 | 日本少妇激情视频 | 污污网站入口 | 99riav在线| 日本国产欧美 | 在线观看视频国产 | 夜夜干天天操 | 久久天堂网 | 欧美日韩小视频 | 亚洲精品99 | 操欧美女人 | 色男人的天堂 | 欧美日韩在线免费观看 | 成人自拍小视频 | 欧美在线一级 | 国产h视频在线 | 国产福利精品在线 | 欧洲一级黄色片 | 小柔的淫辱日记(h) 玖玖精品 | 国产欧美精品区一区二区三区 | 影音先锋每日资源 | 免费黄网在线观看 | 亚洲香蕉中文网 | 91亚洲一区 | 久草最新视频 | 免费在线毛片 | 欧美综合久久 | 老司机福利精品 | 国产一级片免费视频 | 亚洲在线中文字幕 | 好吊色在线观看 | 日韩欧美国产视频 | 欧美日韩成人在线视频 | 国产精品视频区 | www.久久av| 成人观看 | 国产一区二区精品在线 | 亚洲一区高清 | 5060网午夜 |