2. Go global
Global expansion will enable e-commerce companies to offer customers a wider range of exotic products.
"With an estimated trade value of more than 100 billion yuan ($16.29 billion) in 2014 from overseas products, we have reason to believe that the huge potential of this market will further expand China's e-commerce capabilities in the future," said Patrick Dodd, Managing Director of Nielsen China.
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Customers can buy more than 2,000 international wine brands through the country's first e-commerce store in duty-free area in Hainan province, May 6, 2014. [Photo/IC] |
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