The strategy will help Philips capitalize on the convergence of professional health care and consumer markets across the health continuum- from healthy living and prevention, to diagnosis, treatment, recovery and home care.

Digital Platform Enhancement under "Strategic 2017"

"Our "2017 Strategy" is designed to ensure that Philips development keeps pace with China's changing economic conditions under the "new normal" and technical transformations brought on by the Internet of Things, cloud computing and connective technologies," said Wong. Adapting to the changing business environment, following market trends and meeting consumer demands remain central to Philips' business strategy.

Philips Personal Health resulting digital strategy promises customers all-new, smart experiences.

"Our 'Strategy 2017' leverages digital technology to precisely identify and respond to market shifts and seamlessly meet consumer demands at every node of the purchasing cycle," said Wong.

Philips Personal Health is currently focusing its attention on smart product development, e-commerce and e-marketing. Following a new product launch, consumer feedback is monitored on Philips' digital platform and shared across all related departments within just four hours to facilitate an e-marketing response

To deepen its penetration in the digital world, Philips partnered with domestic online giant Alibaba Group. Through a memorandum of understanding signed in 2014, the partnership couples Alibaba's cloud computing and data storage services with Philips' smart products and solutions for customers in China.

"Our aim is to provide Chinese consumers with effective and lower-cost health solutions in this highly connected world," said Wong. "Capitalizing on these growing opportunities will ensure Philips' success in the healthcare industry."

In future, Philips will launch the Philips HealthSuite Digital Platform, which will provide unified digital architecture to support Philips' solutions along the health continuum. Its cloud computing and data storage capabilities will enable Philips to connect health products and solutions with consumers in China.