日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Industries

Riding high on coral red wave

By EMMA GONZALEZ (China Daily) Updated: 2015-10-19 08:02

Arthur Chang, chairman of Chinese skincare e-commerce retailer and distributor U-Cosmetics, said that demand is so strong that his company sells one South Korean beauty product every 18 seconds. This rapid surge has encouraged South Korean companies to establish production bases in China to ensure supply and shorten delivery times.

"Korean cosmetic brands will increasingly localize along the value chain to further improve their positioning in China," Robert Hah, Consumer Business Consulting Managing Partner at Deloitte China, said. "Many of the companies are already beginning to shift manufacturing to China to lower costs and enhance logistic efficiency."

To reflect this, Amore Pacific set up in Shanghai last year its largest overseas manufacturing base and logistics center in China with a capacity to produce 100 million products every year.

Fueling this booming sector in the country is the new generation of trendy customers. South Korean manufacturers have been quick to target consumers in the 20s to 30s age group, especially college students.

This is a segment of the population that is extremely passionate about South Korean pop culture. These beauty brands have quickly expanded their presence here on the back of the Korean Wave, a cultural phenomenon related to the popularity of the country's soap operas, movies and K-pop.

The marketing strategy of these brands relies on celebrity endorsement and product placements in popular TV dramas, especially since young Chinese women are increasingly using South Korean stars as beauty role models.

"There was an enormous supply shortage of coral red color lipsticks in China when the South Korean series My Love from the Star, starring Jun Ji-hyun, stirred up a craze for wearing coral red lipstick in the show," Hah, of Deloitte, said.

South Korean cosmetics manufacturers are also heavily investing in sales channels to keep up with demand. The trend is now for these brands to set up their own speciality stores in shopping malls to attract consumers.

"The single-brand store format is meeting the demand of the new generation, who are looking for niche, professional, personalized products that fit their lifestyle," Chen Wenwen, senior beauty analyst at Mintel China, said.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 欧美激情影音先锋 | 亚洲特黄视频 | 欧美色国 | 欧美日韩在线免费 | 亚洲综合成人在线 | 久久精品人人 | 国产乱人乱偷精品视频 | 污视频在线免费观看 | 国产有码在线观看 | 国产高清一二三区 | 国产精品一区二区三区免费视频 | 在线视频天堂 | 大香焦伊人 | 成人三级视频在线观看 | 欧美一级片免费观看 | 精品免费一区二区 | 欧美a级在线| 中文字幕+乱码+中文字幕明步 | 97视频| 久久九九免费视频 | 97毛片| 久久国产一区 | 九九综合网 | 日本不卡中文字幕 | 伊人春色影院 | 国产999在线 | 色网址在线观看 | 艹男人的日日夜夜 | 天天操国产 | 义姐是不良妈妈在线观看 | 久热香蕉视频 | 午夜激情影院 | 日韩欧美亚洲 | 九九av在线| 亚洲精品一区二区三区中文字幕 | 亚洲h视频在线观看 | 国产精一区| 麻豆精品免费 | 国产精品久久久久久久久久久久久久 | 大地资源高清播放在线观看免费 | 日本黄色一级视频 |