State-owned China National Cereals, Oils and Foodstuffs Corp recently launched an online store on WeChat to tap into the booming mobile shopping market in China.

According to a public account called COFCO Healthy Life on WeChat, the online store mainly sells dietary supplement and healthcare products.

The WeChat-based online store is COFCO's latest move in riding China's rapidly growing online food sector. Womai.com, a business-to-customer e-commerce site launched by COFCO, is one of China's largest online food shopping sites.

To effectively attract the attention of WeChat's 650 million users, the COFCO Healthy Life store is giving cash back rewards for those who successfully persuade their families and friends to make purchases in the WeChat store.

Any followers of the COFCO Healthy Life public account on WeChat can automatically get a picture containing a unique quick respond code. By posting the picture on WeChat, they can get monetary rewards for the sales they generated for the COFCO WeChat store.