日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Companies

LeSports purchases exclusive broadcast rights to CSL games

By GAO YUAN (China Daily) Updated: 2016-02-24 07:55

LeSports purchases exclusive broadcast rights to CSL games

People are seen at a promotional event for Letv, now known as LeEco, in Chongqing, China, on Jan 30, 2016.[Photo/IC]

$414m deal should mean huge rise in overseas viewers

LeSports has signed a strategic partnership agreement with events broadcast firm Ti'ao Power, giving the sports arm of LeEco Holdings Ltd the exclusive global broadcast rights to the Chinese Super League for the next five seasons.

In a deal worth 2.7 billion yuan ($414 million), officials said the latest broadcast technologies will be used, including virtual reality, which should result in a significant rise in overseas viewers for China's top soccer event.

Ti'ao Power previously spent a whopping 8 billion yuan in September to broadcast CSL over the period. But under the new agreement, LeSports' websites and mobile applications will have exclusive rights to show CSL games.

Eight Internet companies, including Sina Corp, were previously live-streaming games.

Lei Zhenjian, LeSports' CEO, said the company is also planning to let viewers pay for CSL games in 2018.

"LeEco will provide the CSL with cutting-edge broadcasting technologies to bring the event to overseas audiences," he said.

The company will stream live 240 CSL matches in China, the United States, Canada and much of Southeast Asia during the new season, which kicks off on March 4.

Zhao Jun, Ti'ao Power's general manager, said: "VR technology is likely to become the norm for soccer broadcasts in the future, with audiences able to watch live games using VR goggles-an experience which will make them feel as if they are standing on the field itself."

The CSL is considered Asia's biggest soccer tournament in terms of viewer numbers.

Last season, average gates were 22,580, according to LeSports, nearly on a par with games in Italy's top soccer league Serie A.

A dozen local television stations will also broadcast CSL games this year on cable TV, while China Central Television, the biggest TV network in the country, is still in negotiation with Ti'ao Power on a nationwide broadcasting deal.

LeSports also said it is close to completing a new round of financing that could value the company at more than 1 billion yuan. It is also mulling a public listing as soon as next year.

Zhang Qing, the founder of sports consultancy Key-Solution, said the new broadcast deal should raise global awareness of China's premier soccer event and the country's sports market as a whole.

Tan Jianxiang, a sports sociology professor at South China Normal University, agreed.

"These huge investments being made in soccer are drawing attention to the sport, while promoting its supporting brands.

"But the price (of the media rights) has far exceeded the value of the league's quality, so investors should also focus on more practical areas, such as youth development," Tan said.

Sun Xiaochen contributed to this story.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 337p粉嫩大胆色噜噜噜 | 国产精品色视频 | 欧美aaa视频 | 国产欧美日韩久久 | 91精品在线视频观看 | 亚洲精品国产一区二 | 精品欧美一区二区三区久久久 | 精品国产一区二 | 一区二区三区黄 | 色偷偷偷偷 | 天堂网视频在线 | 自拍偷拍网 | 国产日韩av在线播放 | www.国产一区 | 午夜视频在线观看一区 | 久久久777| 亚洲欧美精品在线观看 | 欧美久久免费 | 婷婷狠狠干 | 久久免费看片 | 色七七影院 | 国产精品一区二区三区免费视频 | 五月婷婷激情在线 | xxx综合网| 久久久国产精品免费 | 国产原创 | 自拍偷拍第1页 | 手机看av| 欧美成人一二三区 | 国产精品午夜影院 | 蜜桃成人在线观看 | 亚洲国产精品久久 | 在线色站 | 亚洲久久综合 | 国产精品久久久久久久久久久久久久 | 久久亚洲影视 | 亚洲在线观看免费 | 亚洲精品免费在线 | 在线看黄网 | 国产久草视频 | 欧美一区二区三区在线看 |