Global communications group WPP and global brand agency Millward Brown released the 2016 BrandZ Top 100 Most Valuable Chinese Brands in March and highlighted the top 20 brands that have gained most in brand value.
These two agencies noted that it is getting more difficult for a brand to break into the top 20 fastest-growing group. It took a brand to gain at least 10 percent to ascend to the list in the year 2014 and 21 percent in 2015. For this year, it was 41 percent. Letv(LeEco)and NetEase are the fastest-growing brands.
No 10 Robam
Industry: home appliances
Brand value: $724 million
Year-on-year growth in brand value: 49%
Ranking: 63
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Customers buy Robam cooking utensils at a shopping mall in Haian, East China's Jiangsu province on June 30, 2007.[Photo/IC] |
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