That helped it to attract more investments. The company began to develop related businesses, including sales of cultural products. It even diversified into real estate.

"China has paid much attention to the growth of cultural industries. It has set up a number of cultural industrial parks. The growth of the sector is challenging, given its long and uneasy production cycles. The government should offer more financial support and preferential tax policies to the sector," Lu said.

"China should create more cultural brands that are rooted in traditional Chinese culture, technique and craftsmanship. The Chinese cultural products have to be unique, and they can't imitate foreign designs. But the styles and packaging should conform to international trends, and better cater to foreign tastes.

"China can develop more multinational cultural corporations. This will help China to popularize Chinese cultural products worldwide, and promote China's image and global impact."