日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Hisense hits branding jackpot with 2018 FIFA sponsorship

By XIE CHUANJIAO in Qingdao, Shandong and WANG ZHUOQIONG in Beijing | China Daily | Updated: 2017-04-07 07:19

Hisense hits branding jackpot with 2018 FIFA sponsorship

Workers assemble television sets at a Hisense Group plant in Qingdao, Shandong province. The consumer electronics maker is banking on sports event to increase its global exposure. [Photo/Xinhua]

Consumer electronics maker Hisense Group has become an official sponsor of the 2018 FIFA World Cup Russia, joining a group of Chinese brands in an effort to strengthen their global exposure and awareness.

As an official sponsor, Hisense will engage in various global marketing and advertising activities for both the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup.

Its logo will be associated with these two upcoming FIFA events and the company will have access to marketing opportunities both on and off the pitch, including advertising boards in stadiums and on-screen credits.

In addition, Hisense televisions will be the official televisions for the competition. It is expected that the partnership will see Hisense reach more than 200 countries and regions and greatly enhance its international brand exposure.

Hisense joins McDonald's Corp and Budweiser in the soccer body's second-highest level of the three-tier sponsorship.

Liu Hongxin, president of Hisense, said: "Over the years, Hisense has gained a lot of experience and seen strong brand growth through sports sponsorships. We believe that the competition will vastly improve global awareness for Hisense as a truly international brand."

Hisense has rapidly expanded its business to more than 130 countries and regions around the world. The company claims that it ranks third overall in all global TV shipments.

Hisense has sponsored major sporting events and teams, including the UEFA Euro 2016, the Australian Open, NASCAR's XFINITY series, Joe Gibbs Racing and Germany's FC Schalke 04.

FIFA signed a partnership in March last year with real estate and media conglomerate Dalian Wanda Group, the first Chinese company to sign up as a FIFA partner.

Chinese e-commerce giant Alibaba Group Holding Ltd was in discussions to become a top sponsor of FIFA, Bloomberg reported, in May last year.

Adam Zhang, founder of Key-Solution Sports Consultancy, said sport games have played an important role in building internationally recognized brands.

Chinese brands that are exploring overseas markets can gain more exposure and get closer to their global consumers through sponsoring major global sport events, he said.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 午夜av在线免费观看 | 国产日韩三级 | 碰在线视频 | 夜夜天天操 | av在线资源 | 色狠狠综合 | 岛国av免费观看 | 久久久久中文字幕亚洲精品 | 国产成人免费在线观看视频 | 国产精品一区二区三区在线 | 伊人影院亚洲 | 少妇av一区二区 | 在线观看成人免费 | 四虎影院久久 | 99在线精品视频免费观看20 | 日韩欧美在线视频播放 | 波多野结衣加勒比 | 欧美特级毛片 | 欧美日韩视频在线播放 | 在线观看黄色 | 污片在线免费观看 | 自拍偷拍网址 | 亚洲一区在线视频观看 | 国产精品成人久久久 | 亚洲区一区二区三 | 午夜激情网站 | 嫩草一区二区三区 | 665566综合网 | 久久精品综合 | 在线不卡中文字幕 | 黄色国产网站 | 2020国产精品视频 | 中文一区 | 国产精品夜夜夜爽阿娇 | 中文字幕一区二区三区在线观看 | 亚洲最大激情网 | 精品欧美一区二区三区久久久 | 91精品片| 免费高清欧美大片在线观看 | 免费观看日批视频 | 黄色欧美网站 |