MACAO — Macao has opened a tourism promotion event in Malaysia this week to attract high-value visitors from middle-haul markets and promote multi-destination tourism, the special administrative region's tourism department said on Thursday.

Macao Government Tourism Office (MGTO) unveiled "Experience Macao-Malaysia" in the central district of Kuala Lumpur late Wednesday, showcasing Macao's diversities in tourism, culture, sports and gastronomy for Malaysian citizens, travel trade and media to experience. The five-day event also promoted multi-destination tourism with the tourism authorities of China's Guangdong, Guangxi and Fujian.

MGTO said it is part of endeavors to offer Macao's unique features as a world tourism and leisure center, and to tap into a variety of visitor markets and attract high-value visitations from middle-haul markets to Macao or other destinations, by highlighting the destinations' tourism strengths and geographic advantages.

MGTO Director Maria Helena de Senna Fernandes said in the open ceremony that Malaysia has been one of Macao's major middle-haul markets. Being a unique travel destination beaming with blended cultural gems from the East and West, Macao is a stop with various itineraries which encompass other destinations on the map.

On the first day of promotion, many travel agencies were stationed to offer special travel packages to Macao as well as other multi-destination tourism products in different combinations, such as Guangdong-Macao, Guangxi-Macao, Fujian-Macao, Hong Kong-Macao and Guangdong-Hong Kong-Macao.

Macao, Hong Kong and the neighboring provinces of the Chinese mainland had just organized a joint tourism promotion event in Jakarta, Indonesia on Monday.