Hilton Hotels & Resorts, a flagship brand of the global hospitality provider Hilton, will open 100 more hotels in China within the next three years, according to a senior company executive.

"Hilton is strengthening its footprint across China in locations that appeal to both business and leisure travelers, as the country has become a hot destination for business and tourism," said Martin Rinck, president of Asia Pacific for Hilton.

Rinck made the announcement at an opening ceremony for the Nanhai Wing at Hilton Shenzhen Shekou Nanhai in Shenzhen, Guangdong province, on Sunday.

The new wing, located in the booming Shekou area, incorporates the former Nanhai Hotel, one of Shenzhen's earliest and most renowned hotels.

According to Rinck, Hilton already operates six brands across its 100 hotels currently in China.

"We will introduce more Hilton brands to the Chinese market and construction of more hotels is underway," said Rinck.

Hilton Shenzhen Shekou Nanhai is part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 14 distinct hotel brands worldwide.

"The introduction of the Nanhai Wing at Hilton Shenzhen Shekou Nanhai elevates our commitment to deliver world-class service to travelers visiting Shenzhen, one of China's most important and fastest growing cities," said Rinck.