The overwhelming spending on marketing, advertisement and business expansion contributes a lot to Omega's growth in China. [Peng Huan / Asianewsphoto]

He added there's no secret for success at all and the most important is to work hard and have talent. Trying to be a boss with cohesive power and delivering positive energy to employees is the standard he places on being a good leader.

When entering the interview room, Urquhart showed his charisma as a good leader by actively greeting his Chinese young staff who helped to arrange the interview with China Daily. "I played golf with local PGA championship chairman yesterday afternoon just after I arrived here and I won," he said, smiling.

From the Los Angeles Olympic Games in 1932 to the London Olympic Games last year, Omega has taken charge of the timing tasks for 25 sessions of Olympic Games and been a continuing sponsor of various kinds of sports events.

As well as sports events, the Omega logo can often be seen at various kinds of fashion and cultural events, in business magazines and at public relation events.

The overwhelming spending on marketing, advertisement and business expansion contributes a lot to Omega's growth in China.

Talking about his initial profession, Urquhart is versed in marketing strategy-making, an element firmly supported by the brand's parent company, Swatch Group AG, the world's largest watch manufacture and distributor, which owns several watch brands. In terms of brand position, Omega follows JaquetDroz, Blancpain and Breguet. But in terms of commercial value, Omega is the gem at the center of crown.

"Being global CEO of Omega, the biggest achievement is deciding to open a franchised store and making it an important sales strategy. This step contributed a lot to helping Omega become the locomotive of the international watch industry again," Urquhart recalled.

However, so much spending of course is not impulsive. Urquhart has great hope in the brand's long-term development in the Chinese market.

"I'm quite optimistic about the potential for our development in the Chinese market, where the economy is to recover its verve and become more dynamic," Urquhart said, adding that the promising momentum in China will continue."

"In addition, the free trade agreement signed between China and Switzerland will also boost Swiss watch sales in China," Urquhart said.

In July, China and Switzerland concluded talks over a bilateral FTA, the first between Beijing and continental Europe.

"The speed at which China is growing is incredible and the country is the market that everyone wants to enter. How to sustain success in the attractive Chinese market is our biggest challenge," Urquhart said.