Since mid-April 2013，the gold price freefall has prompted a gold rush in China.
Recent gold-buying spree in China reveals a lack of investment options for Chinese households looking to retain asset value.
While gold markets in the United States and Europe saw panic selling, sales of gold bars and jewelry jumped in China.
Because of the use of paper money, and especially after the breakdown of the Bretton Woods Institutions, gold has lost some of its monetary attribute.
Beijing Caishikou Department Store, a leading gold store in the city, said its daily sales reached 100 million yuan for the seventh straight day.
The recent plunge in the price of gold may provide certain opportunities but a long-term outlook is best.
We do not expect the current weakness in the gold price to be sustained, provided the risk of an escalation of the eurozone crisis remains high.
While the precipitous fall in global prices has touched off a gold rush among Chinese consumers, gold producers and traders are keen to offload their huge stockpiles to minimize real and potential losses.
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