Only a month to go before the 2012 London Summer Olympics - and many of the world's top sports equipment suppliers are stepping up their efforts to grasp the unique marketing opportunity for their showcase brands.
Anta Sports Products Ltd as the Chinese Olympic Committee's strategic partner, will exclusively sponsor its sportswear this year.
As the London Olympic Games approaches, the marketing campaigns of 11 firms that have been designated as Worldwide Partners are gaining steam.
Coca-Cola introduced its "China Beat" promotion at Beijing's National Stadium to mark the 100-day countdown to the London 2012 Summer Olympic Games on Wednesday.
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