日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

left corner left corner
China Daily Website

On China's roads, luxury risks becoming ordinary

Updated: 2013-11-21 11:05
( Agencies)

On China's roads, luxury risks becoming ordinary

Cars are seen inside the BMW Experience Center in Shanghai November 19, 2013.[Photo/Agencies]

Shanghai - Luxury car dealers are resorting to offering customers massages, mini-golf and other gimmicks, hoping this will give them an edge in a ferociously competitive Chinese market where brand loyalty is less common than in the West.

Premium car sales slowed in China last year as the economy eased off the throttle and new Communist Party leadership was installed, but momentum is returning, and China is set to overtake the United States as the world's top luxury car market by 2020 with annual sales of close to 3 million cars.

A victim of its own recent success, the Chinese market has become a hyper-competitive battleground. Five years ago, there were fewer than a dozen luxury car models sold under five premium brands. Today, that has exploded to more than 90 models offered by 25 brands, says market research firm TNS.

China last year displaced the United States as BMW's leading market, and the German premium brand sold 317,822 vehicles in January-October of this year, a fifth more than a year earlier. Porsche increased its China sales last year by 28 percent to 31,205 vehicles, closing in on its sales in its biggest market, the United States.

Liu Zheng, a 54-year-old history professor in Shanghai and owner of a BMW 5-Series sedan, sums up the problem facing premium carmakers such as BMW, Mercedes-Benz and Volvo.

"On Chinese roads, there are too many BMWs, too many Mercedes, too many Audis," said Liu as he looked around a downtown Shanghai store for a new China premium brand called Red Flag, made by State-owned FAW Car Co Ltd. "There are very few Red Flag cars. If you own one, people would feel you're unique."

As Western premium brands have become almost commonplace on Chinese city streets, moneyed locals have scaled further up to Aston Martin, Porsche, Jaguar and even McLaren, Ferrari and Lamborghini to stand out from the crowd. Ford is launching its storied Lincoln brand in China next year, adding to a competitive field that also includes the likes of Infiniti and Tesla.

Audi will open its Innovation Exhibition at the Guangzhou auto show on Thursday, showcasing its technologies and concept cars such as the Crosslane Coupé, as well as the new generation Audi 3, including the plug-in hybrid A3 Sportback e-tron.

"China is the market with the highest competition. There's no other market that offers more brands," said Boris Weletzky, a Beijing-based BMW sales-and-marketing executive tasked with leading the German firm's charm offensive to give its brand more cachet, and stop drivers like Professor Liu, from defecting.

Previous Page 1 2 Next Page

 
 
...
主站蜘蛛池模板: 亚洲图片综合 | 国产精品成人一区二区 | 亚洲午夜网站 | 亚洲天天 | 成人亚洲精品777777ww | 精品一区av | 欧美自拍视频 | 亚洲天堂av一区 | 精品欧美黑人一区二区三区 | 黄色大片在线免费观看 | 日韩免费视频一区二区视频在线观看 | 美女午夜视频 | 欧美一级片免费在线观看 | 国产精品成人免费视频 | 亚洲人人 | 亚洲日本色 | 日韩视频在线免费播放 | 99性视频| 久久精品综合 | 欧美一级欧美三级在线观看 | 成人福利av | 视频大全在线观看网址 | 国外精品网站 | 午夜精品视频在线观看 | 国产精品视频免费观看 | 国产传媒一区二区 | 国产精品成人网 | 国产极品网站 | 色婷婷狠狠 | 国产日产精品一区二区三区 | 日韩高清久久 | 亚洲t v| 国产一级片免费看 | 亚洲精品综合在线 | 欧美日韩在线观看一区 | 天堂a在线 | 午夜不卡av免费 | 国产精品一区二区视频 | a视频免费在线观看 | 亚洲图片欧美另类 | 中文字幕亚洲欧美日韩在线不卡 |