Since the joint venture was founded eight years ago, BBAC has considered corporate social responsibility an important mission and a strategy in its future plans.

As BBAC takes leaps to become a key element in the Mercedes-Benz brand in China, it has firmly established social responsibility as a core part of its corporate values.

Cai Suping, deputy general manager of BAIC Group, and senior executive vice-president at Beijing Benz Automotive Co Ltd

The new management committee is dedicated to promoting the growth of the CSR model at Mercedes-Benz and exploring new CSR fields with local-oriented vision and efficient execution.

Through our CSR efforts in Ya'an, we are able to extend our help to the protection of World Heritage Sites and promote such fields as education, healthcare, community and sustainable development.

Li Hongpeng, senior executive vice-president of Beijing Mercedes-Benz Sales Service Co Ltd, and chairman of Star Fund Management Committee

I'm very glad to see Mercedes-Benz's CSR efforts in Ya'an.

Mercedes-Benz's assistance to Ya'an will undoubtedly give a boost to post-quake reconstruction, which further exemplifies the automaker's proactive practice of its social responsibility.

Tu Meng, secretary general of the China Youth Development Foundation

The Bifengxia Panda Center was damaged seriously by the quake and most of our pandas were frightened.

Mercedes-Benz's donation will help us renovate the damaged center and enrich the panda living areas.

It's a long way to go in terms of protecting panda and other species, but now we are confident with the support.

Zhang Hemin, director of the China Conservation and Research Center for the Giant Panda

Mercedes-Benz's assistance and support to the reconstruction of Shiyang No 1 Central Primary School is very influential.

The automaker is helping to rebuild the school in Tianquan county and promote the education in surrounding area of Ya'an.

The effort is not only about donations, but is also an innovative way to bring compassion and care to the place.

Liu Yongfa, policy researcher at China Charity Research Institute of Beijing Normal University