A view of Cross Polo in Chengdu. May 25, 2014. [Photo/Hao Yan]

The Cross Polo's grey-color body kit, shiny luggage racks, new 15-inch wheel hub boast of its cross style, and show the dare and readiness to get off the road.

"We upgraded the New Polo and Cross Polo without increasing the price," said Jia Mingdi, SVW's executive vice-president of sales and marketing.

The New Polo is starts from 85,900 yuan with 1.4-liter engine and five-speed manual-shift gearbox, and goes up to 123,900 yuan for the top version with 1.6-liter and Tiptronic six-speed auto-shift. The Cross Polo has two versions both equipped with the 1.6-liter engine, and the only difference is in the gearbox. The one with five-speed manual-shift gearbox has a suggested retail price of 113,900 yuan. The top Cross Polo model at 125,900 yuan comes with a six-speed auto-shift gear box.

"The launch of these products for the new youth further strengthens Polo's leading position," said Seitz.

Volkswagen's Polo product line began in 1975 and entered China in 2002. The Polo products have an accumulated sales volume of more than 1.1 million in Chinese mainland, and cover 20 percent market share by volume in its segment.