"Contemporary consumers are very diverse and live with no boundaries - switching back and forth between shopping online and offline, purchasing from Shanghai to London and seeking every possible ways to learn about the newest and coolest shopping related info," Chen said.

The group aims to provide various sophisticated shopping and unique lifestyle experiences to consumers. Chen stated that Trendy International Group and 10 Corso Como are both very consumer-driven.

"Consumers today are more complicated than ever. They are always seeking for authentic services and products, preference for converging fashion trends, purchasing insights guided by authoritative influencers and looking for wide-ranging lifestyle." Chen said.

"Moreover, we think consumers in a metropolitan city like Shanghai are ready to like a new retail concept like 10 Corso Como, which address today's consumers need."