For Huawei, there are enormous opportunities to keep steady growth as new technologies reshape the world and a new wave of technological development is introduced, according to William Xu, Huawei's chief strategy marketing officer.

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Huawei's operating profit jumps in 2013

"Connectivity becomes increasingly important and a way of life," Xu said. Iinformation and communications technologies, represented by mobile broadband, cloud computing, big data analytics, the Internet of things and social networking, will become more deeply embedded in everyday life and across all industries, Xu said.

Huawei forecast that by 2025, the world will have 8 billion smartphone users and 100 billion terminals connected by the Internet. Chen at Huawei said the company will keep focusing on its pipeline strategy, which is largely related to telecom infrastructure and services.

Established in the 1980s, Huawei has now built up a solid relationship with telecom carriers worldwide, helping them to deploy networks with different mobile standards. Huawei is researching 5G and cloud computing technologies to cater to future development.

The consumer business, or the smartphone business, contributed one-quarter of Huawei's total sales last year. Huawei now is the world's third-largest smartphone vendor, but branding is still a major problem for the company in order to capture more clients.

Shao Yang, chief marketing officer of Huawei's consumer business group, said it has increased brand awareness of its consumer products significantly over the years.

Huawei aims to increase its brand awareness by 30 percent in 2014 globally, he said.

Huawei posts profit rise of 34 percent	Huawei set to become No 2 smartphone vendor