日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Technology

Time for image overhaul at Huawei

By Mike Bastin (China Daily) Updated: 2014-07-29 06:50

Time for image overhaul at Huawei

The booth of Huawei Technologies Co Ltd at an Internet conference in Beijing. The Kirin 920 chip of the high-tech giant is regarded as an announcement that the company is increasingly innovative and internationally competitive. CHINA DAILY

As the dust settles on China's high-tech giant Huawei Technologies Co Ltd's latest innovation, a new wonder chip, the Kirin 920, it is important to review the significance of this new product.

In the month since the Kirin 920 was announced, it has certainly captured the attention of the media. The tone generally has been one of admiration and respect for the chip in a market long dominated by the United States in general and US-based Qualcomm Inc in particular.

On a technical level, Huawei's Kirin 920 provides support for QHD displays, 4K video recording and a high-speed LTE category-6 platform. None of Huawei's global competitors, not even Qualcomm, can match this functionality.

Time for image overhaul at Huawei
Huawei bolsters UK presence with tech deal 
Huawei's Kirin 920 announcement also signals that the company as well as other Chinese companies are increasingly innovative and internationally competitive.

Technical innovation is an absolute necessity to remain competitive both domestically and globally, but it is not sufficient by itself.

Huawei needs to match its impressive technical innovation record with equally impressive brand image creativity and innovation.

The high-tech industry, perhaps with Apple Inc as the only exception, is dominated by software and electronic engineering advances and specialists. As a result, brand imaging is often relegated to a "bolt on" added by an outside marketing agency.

Huawei, therefore, can step further ahead of its global rivals by matching its latest Kirin 920 innovation with a brand image overhaul and redesign.

The key to any successful brand image is the set of associations chosen that collectively form a powerful impression in the minds of the brand's target market.

Here, Huawei could demonstrate real innovation and some courage by choosing associations that evoke a powerful Chinese image.

Chinese history, rich in artistic imagery, is full of such associations.

It is important to stress what sort of brand image Huawei should target. Huawei already has an enviable worldwide reputation, for technical excellence and innovation, but high-tech consumers also value a brand that attaches itself to an important aspect of their lifestyle.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 久久久久久久久网站 | 在线毛片网站 | 999福利视频| 色婷婷九月 | 精品视频在线一区 | 成人小视频免费 | 黄网址在线| 日韩一级免费毛片 | 91高清免费看 | 日韩免费观看 | 插妹妹av | 91精品国产综合久久久久久 | 国产精品一区二区视频 | 亚洲调教 | 偷偷操网站 | 国产精品久久久久久久成人午夜 | 国产中文av在线 | 激情小视频在线观看 | 亚洲男人的天堂网站 | 亚洲色诱 | 男女国产视频 | 久久久成人网 | www国产亚洲精品 | 国内超碰 | 欧美三级欧美成人高清 | 午夜美女视频 | 老牛影视av一区二区在线观看 | 亚洲精品在线看 | 欧美专区第一页 | 毛片av网址 | 人人超碰97| 亚洲一区二区三区国产 | 五月婷激情 | 日韩中文字幕网站 | 一区二区三区四区视频在线观看 | 亚洲一级黄色录像 | 男女瑟瑟 | 欧美一a一片一级一片 | 国产有码在线观看 | 成人免费网站在线观看 | 国产在线久|