Mercedes F015 Luxury in Motion concept car is in display at the first CES Asia in Shanghai on May 25, 2015. [Hao Yan/chinadaily.com.cn]

Yin said that CES is recognized at the world's incubator of the latest technology breakthroughs in the consumer technology sector. Thanks to Alibaba's existing marketing resources and user base, he is determined to help more foreign technology brands expand to Chinese markets.

"Consumer technology industry professionals from China and across Asia, including 5,022 senior level executives and 7,987 representatives from buying organizations, will see the power of CES Asia that fosters innovation and serves as the place for brands to position themselves to new and existing audiences," CTA said in a written statement.

"In a time of rapid change of innovation, a technology show is very important to gather everyone in the industry, including the press, investors, buyers and others to talk about the trends and technologies to see where they should going and inspire new ideas," Shapiro said.

According to Shapiro, one of the biggest changes in business he's seen in the past few years is the increase in companies developing partnerships. Some of the largest companies in the world are interested in partnering with smaller ones or investing in startups. More partnerships are developing as technology shifts across different industries and the trade show presents a location for these companies to meet each other, he said.