Cui Yongyuan is recording a song for charity. [File photo]

Cui Yongyuan

Chinese TV anchor Cui Yongyuan donated his 200 million yuan he earns for being a product spokesman to the public fundraising foundation, the Beijing Shuiyuan Public Foundation, in 2014. The foundation is the only one in China that's dedicated to preserving oral history. He himself founded the Beijing Yongyuan Foundation with the Beijing Red Cross in 2007, training village teachers and protecting intangible cultural heritage.