Lenovo, Air China rank among top 10 executive brands
(Xinhua)
Updated: 2006-06-21 14:32
Nokia, Levono and Air China rank among top 10 local and overseas brands,
according to the results of the second annual "Top 10 Executive Brands in China"
survey made by Chief Executive China magazine, published by Global Sources
Ltd.
The survey, released on Tuesday, said among surveyed China
executives, the top local and overseas brands are:
Business
Hotels--Shangri-La, Cell Phones--Nokia, Desktop PCs-- Lenovo, Digital
Cameras--Canon, Domestic Airlines--Air China, Express Delivery--FedEx,
Management Consulting--McKinsey, Men's Clothing--Armani, Personal Banking--China
Merchants Bank, Wine & Alcohol--Wuliangye.
The survey drew responses
from 2,452 business managers on 19 categories of products and services they
regularly use. Criteria included brand admiration, brand advantage, brand
preference, brand vitality and relevance.
Publisher of Chief Executive
China magazine Craig Pepples said: "the only Chinese brand on last year's list
was Beijing University 's Guanghua School of Management."
He said, this year
local brands have gained traction with executives, with China Merchants Bank,
Lenovo, Air China and Wuliangye taking top spots in their categories.
By
product category, the survey shows among digital camera brands, Sony and Canon
have the same market share at 31 percent. However, Canon is the most admired
brand (26 percent vs. Sony's 24 percent).
The survey also shows that of
Men's Clothing, Armani, Valentino and Dunhill are the three brands among China's
executives.
On Personal Banking, China Merchants Bank, Bank of China and
The Industrial and Commercial Bank of China are the highest ranked local brands
while HSBC and Citibank are the top two overseas brands.
Chief Executive
China is circulated to 180,226 subscribers and 68 percent of readers are senior
managers.
Global Sources is one of the leading business-to-business
media company and a primary facilitator of two-way trade with Chinese mainland,
Hong Kong Special Administrative Region and China's Taiwan.
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