The Brand Promotion tour members, including officials from Ministry of
Commerce, press journalists, volunteers and sponsors arrived at Shijiazhuang,
capital city of North China's Hebei Province June 13, 2006 to join the local
government and local enterprises in the activities of Brand Promotion in Hebei
Province, the first leg of the tour.
Jiang Zengwei, center, Deputy
Minister of Commerce addressed to the opening ceremony of the Brand
Promotion activites in Hebei Province at the square before Hebei
Provincial Museum of Shijiazhuang, capital city of the province June 13,
2006. [Chinadaily.com.cn]
|
The opening ceremony of Hebei activities was held at the square before the
provincial museum. Jiang Zengwei, Deputy Minister of Commerce, deputy governor
of Hebei province and mayor of Shi Jiazhuang addressed to the ceremony with the
tour members, represents from local enterprises staff and residents watching the
ceremony.
"The Brand Promotion tour initiated by Ministry of Commerce aims to push
forward the construction of self-made brands by popularizing them to the nation
and world and evoking the public awareness of using self-made brands", addressed
Jiang.
The deputy governor made a brief introduction to the current status of the
famous brands produced by the province.
Hebei produces 23 national famous brands and 29 nation-known brands. Sanlu
and Red Rose fine bone china belong to the former group.
"The qualities of some private brands are nearly no worse than those of
overseas brands and what they lack is the competitiveness in brand," the deputy
standing manger of Tangshan Huida Ceramic (Group) Co. Ltd told the press. "On
one hand, the national enterprises need to sharpen the competitiveness of their
products; on the other hand, the government needs to play its role in supporting
private brands."
Huida had 78 percent of its products exported last year. To expand the
internal trade, Huida has planned to increase the number of sale agents
nationwide and strength efforts in advertising.
"As a traditional form of art and a symbol of the nation, china products
should be sharpened into competitive brands both nationwide and worldwide," the
china industry represents told the press.
Jiang Zengwei, deputy Minster of Commerce held a press conference ahead of
the Brand Promotion tour. He pledged to give financial support to the
development of private brands and offer preferential help to famous private
brands for their overseas development.
However, Jiang emphasized that the market, rather than the government has the
final say to the existence and development of a brand so enterprises should play
the principal role in developing private brands.
Sanlu acknowledged to the press that the quality of products is the
foundation stone to build a brand. As a national dairy giant, Sanlu has been
pursuing fine quality and enhancing effort in advertising as well. Sanlu's
mother milk power shares 40 percent of the national market and Sanlu is the
first diary group to put up milk powder advertisement on CCTV Channel 1.
However, Hebei is still on course to build a brands-driven economy. The
province plans to forster another 20 national known brands and 100 provincial
known brands. Moreover, the province will have up to 50 percent of enterprises
and more than 55 percent of the exporting enterprises own private brand.
