Shanxi in spotlight for brand promotion
By Yu Nan (chinadaily.com.cn)
Updated: 2006-08-11 09:06
A ceremonious brand promotion activity was held at Bayi Square of Changzhi, a
cradle of Chinese revolution in North China's Shanxi Province August 10,
2006.
The Brand Promotion tour members, including officials from the
ministry, journalists, and the local government officials and representatives of
enterprises attended the ceremony.
Cao Derong, vice
deputy of the Department of Market System Development under the Ministry
of Commerce, speaks at the ceremony of Chinese Brand Promotion tour
in Changzhi, North China's Shanxi Province August 10,
2006.[chinadaily.com.cn] |
Cao Derong,
vice deputy of the Department of Market System Development under the Ministry of
Commerce, said the brand name exhibition on the square promote more people to
know the city of Changzhi, even Shanxi's home-grown brands.
Brand
promotion aims at further strengthening the awareness of home-grown brands of
the whole nation and form friendly environment of "constructing brand, promoting
brand, using brand and cherishing brand" in the country to accelerate home-grown
brands construction, boost the trade growth mode and strengthen the
comprehensive national power, according to Cao
City mayor Du Shanxu then
briefly introduced the situation of brand-building in Changzhi. He said that by
now two brands including Tianji Coal Chemical Industry and Orient Gymnastic
Equipments have been entitled as "Chinese famous brand".
Having affluent
natural resources and long history, Changzhi was named one of the top ten
Chinese charm cities.
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