Quality control efforts boost customer confidence
Updated: 2007-10-15 19:51
The average acceptance rate regarding pesticide residues in vegetables was 93.6 percent in the first half of 2007; for clenbuterol hydrochloride contamination and sulfa drug residues in livestock products was 98.8 percent and 99.0 percent respectively, according to Sun.
The rising food quality has helped to gain customers' confidence and secure more overseas orders.
Overseas purchase hit 4.4 billion yuan, accounting for 54 percent of the 8.1 billion yuan worth of deals sealed on Sunday at the China Agricultural Trade Fair, held in Jinan the capital of the eastern province of Shandong, according to the Ministry of Agriculture (MOA).
The fair, hosted by the MOA and with the theme of "Green Agriculture, Harmonious Countryside", has attracted more than 1,600 food makers and 300 purchasers from home and abroad.
"We increase our purchases in China by around 15 percent annually, with a noticeable rise in food quality," Van Liu, a merchandiser assistant of Metro Group Buying HK Ltd., told Xinhua.
"We care more about quality than we do about keeping prices low because now customers are becoming more safety conscious," Liu added.
Lu Jinyang, a sales manager at Shandong Green Foodstuff Co., said the sales of his company grow at around 30 percent annually as they export more green food products to countries including Japan, the Republic of Korea and the United States.
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