Society

Kobe Bryant to promote Beijing tourist spots

By Zhao Yanrong (China Daily)
Updated: 2009-12-19 11:51

Beijing will have none other than NBA superstar Kobe Bryant promoting its historical places next year, with its tourist attractions adoring the court of his team, the Lakers.

In fact, Beijing could see its historical landmarks splashed at Staples Center in Los Angeles as early as next week.

"We have become a Lakers' partner for the new (NBA) season," Gu Xiaoyuan, deputy director of the Beijing municipal bureau of tourism, said on Friday.

Speaking at the 2010 Beijing Tourism Marketing conference, she said: "There will be many advertisements for Beijing in Lakers' home court throughout the season."

"As part of our contract, Kobe will attend at least one promotion event for the Beijing tourism bureau. And we will offer free entry to NBA fans for those events."

When the Lakers take on Thunder on Dec 22 at the Staples Center, one of the spectators will win a free trip for two to Beijing.

The lucky couple will get a free six-day, five-night stay in Emperor, a deluxe hotel located between Forbidden City and Beijing's central business district. They will also get to visit many of the historical places for free.

The second promotion will be held during Spring Festival in February, she said.

Travel agencies in Beijing have praised the tourism bureau's move. Tian Jianyong, general manager of Beijing Bei'ao International Travel Agency, said he was optimistic about the inbound tourism market.

"Promoting Beijing through Lakers' games will definitely enhance Beijing's popularity abroad, and we are looking forward to receiving more overseas groups next year," Tian said.