Celebrities will be invited to send special messages for Expo 2010.

This project is being organized by the Information Office of the Shanghai Municipal Government, the Bureau of Shanghai World Expo Coordination, the Shanghai Institutes for International Studies, Jiefang Daily and Wenhui Daily.

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One hundred national and international celebrities will be invited to write messages for Expo 2010 about the interaction of human civilization, sound urban development and harmonious society, international cooperation and mutual trust, the coexistence of global economy, scientific innovations and improvements, and Expo development philosophy.

These celebrities will include high-ranking officials, heads of international organizations, mayors of Shanghai's sister cities, Nobel Prize Winners, Expo ambassadors and other famous names in economics, culture and academia.

These messages will be published in Jiefang Daily, Wenhui Daily, Shanghai Daily and in books.