日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

USEUROPEAFRICAASIA 中文雙語(yǔ)Fran?ais
China
Home / China / Society

Media told to drop ads for gifts

By Xu Wei | China Daily | Updated: 2013-02-07 07:31

Radio and television stations have been ordered to pull any advertisements that promote giving ostentatious gifts, as part of efforts to cut down on extravagance and waste.

Advertisements for goods such as watches, rare stamps and gold coins that suggest they are "must have items for superiors" are now banned, China's media watchdog said.

According to a statement on Wednesday from the State Administration of Radio, Film and Television, such ads "promote incorrect values and helped create a bad social ethos".

The regulation followed Party chief Xi Jinping's call last month for Party bodies, government departments, military units and State-owned enterprises to end extravagance and the waste of resources.

Radio and TV stations should regard the banning of advertisements that promote gift-giving as a way to respond to the calls from the top leadership, an unnamed spokesman from the administration said in the statement.

The ban was announced four days ahead of Spring Festival, or Chinese New Year, the most important festival to Chinese and a typical occasion for gift-giving.

Ads with implications of gift-giving flooded TV screens and radio channels because they appeal to the needs of consumers, said Zhao Shuguang, an associate professor of media and advertising studies at Tsinghua School of Journalism and Communication.

"In a sense, these advertisements promote gift-giving and banning them would help reduce the phenomenon to some extent," he said.

Zhang Zhian, deputy dean of the School of Communication and Design at Sun Yat-sen University in Guangzhou, said: "Chinese society is one that values connections and gift-giving is a must during festival periods.

"Choosing gifts is always a headache for me when I return to my hometown for Spring Festival. The easiest solution is to choose the gift they all know, which is often one that is heavily advertised," he said.

"Although many people would regard the content of ads that promote products as a proper gift as silly, they reinforce the notion of gift-giving," he said.

Zhang said it remains to seen how long the ban will last and the measure will only be effective if it is long-term.

Zheng Jinran contributed to this story.

xuwei@chinadaily.com.cn

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 国产精久久一区二区三区 | 久久国产精品一区二区 | 欧美特黄aaaaaa | a级片在线播放 | 色偷偷超碰 | 色偷偷综合网 | 蜜桃毛片 | 精品视频久久久久久 | 热久久中文字幕 | 五月天伊人网 | 欧美日韩在线看 | 久久伊人99 | 久久久久久久久久久91 | 一区中文字幕 | 久久久999国产精品 日韩av手机在线免费观看 | 国产精品第2页 | 久久精品夜色噜噜亚洲a∨ 欧美一级二级三级视频 | 97精品在线观看 | 日韩国产一区 | 成人在线视频免费看 | 欧美一级一级 | 97精品国产 | 18av在线播放 | 福利资源在线观看 | 黄色欧美视频 | 精品综合网 | 91插插插插 | 香蕉视频入口 | 久久国产中文字幕 | 久久久国产精品一区二区三区 | 97超碰自拍| 少妇视频在线播放 | 中文国语毛片高清视频 | 久久精品视频播放 | 国产一区综合 | 亚洲成人黄色av | 97在线观看免费高 | 美女网站在线看 | 久久久噜噜噜久久久 | 国产精品成人免费一区久久羞羞 | xxxx日韩 |