Favorite sports for Chinese wealthy also include golf, riding horses and sailing.[Photo/China Daily]

Overseas weddings

Very popular nowadays is an overseas wedding ceremony combined with traveling, according to HHtravel, a high-end luxury travel brand under the large Chinese travel agency Ctrip.com. About 40 percent of China's wealthy are interested in an overseas travel wedding, and about 70 percent of rich people born in the 1980s have shown interest in such a trip.

One of the most asked-about products under HHtravel is the travel wedding at Santorini, a Greek island. The 10-day trip will cost at least 199,000 yuan for each person, with business class flights on fivestar airline Qatar Airways, an exclusive photographer, and helicopter and yachting trips provided.

Ji Xiaojing, director of HHtravel's European trips department, said the overseas travel wedding has huge potential in the Chinese market, especially among those with personal wealth of at least 10 million yuan.

"These customers have unique tastes and styles. Therefore, we have to make sure everything is well-planned and high-end. All our staff serving these customers know exactly their needs and preferences and have an acute sense of quality," said Ji.

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