Family hotels and restaurants are covered in snow in Xuexiang Village on Nov 11, 2016. [Photo/VCG]

"My family can make 200,000-300,000 yuan each year, which puts us in the middle bracket," said Fan.

Ten years ago, Xuexiang Village received less than 3,000 tourists a year, now the number reaches 150,000, said Yu Zebo, head of the tourism bureau under the Forest Industry Bureau of Heilongjiang province. The annual output value has risen to 50 million yuan from less than 50,000 yuan in 10 years.