China cracked down on 28,000 trademark infringement cases last year, said Zhang Mao, head of the State Administration for Industry and Commerce (SAIC), at a news conference on Friday.

The country will continue to execute related laws, improve social credibility system and increase penalties on counterfeiters, he said.

The improvement in legal system and the development of a credibility system are two key steps needed to fight counterfeit and substandard products, he added.