Multinationals have ignored Chinese consumers at their own peril and are losing out to domestic enterprises, according to a survey released yesterday.

The one-year research by Baidu.com the most popular domestic search service website showed that domestic brands have overtaken foreign ones for the first time in terms of consumer favor.

Zhou Min, in charge of the research at Baidu, said multinationals should introspect to find out why they are losing ground. Full details of the survey have not been released.